Today’s marketers surely have a lot on their plate, constantly keeping up with the ever-changing customers’ behavior, dealing with the rise of multi-channel selling, producing leads, and increasing sales in the shortest possible time.
Beyond just simplifying your tasks and increasing your productivity, marketing automation tools can also bring you more effective and even better marketing results. More than 80% of marketers see increased leads after they use marketing automation tools, while 77% of them also see an increase in conversions.
Marketing automation tools make the marketer’s job a little more painless by reducing repetitive and time-consuming tasks. And in some cases, even eliminating them.
Now, the question is, how does it benefit your business?
Let’s find out!
Why LinkedIn Automation?
Doing business manually is out of the window for years now.
These days, if you want to do it the smart way, you let software automate at least part of your operations and processes.
LinkedIn’s no different
Here’s why you should invest in LinkedIn automation tools.
Benefit #1: Save Time
LinkedIn automation tools can successfully assist you in building your online presence on this platform simply by completing part of the tasks for you. It’s like delegating assignments but with the help of a machine instead of a human.
This way, not only certain tasks will be completed for you, but it will also happen much faster than if YOU were working on them.
Benefit #2: Focus on Meaningful Interactions
LinkedIn automation tools are an effective way to free up your schedule and move away from tedious manual processes to beneficial human interactions.
The time saved by delegating your tasks to automated software, you can now devote to building meaningful and lasting relationships with your network of customers, partners, and prospects.
Benefit #3: Real-time Data and Reports
Marketing automation tools provide you with live reporting and real-time data, making it easier for you to glean reliable insights on what’s going on in the market, including your target customers’ preferences and behavior.
With those real-time data and reports, you’ll understand how well your marketing campaigns are performing at achieving your goals. It’s easy to track which areas you need to double down or cut down, allowing you to make small changes to improve future campaigns based on what you learn.
The in-depth reports and analytics also help you to easily make data-driven decisions to open up new opportunities and track their progress hassle-free.